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Magazine Institution

A possible institution that I did research on and could use is Q however I found when looking through their magzines online and media pack I found that I dont think my magazine could sell or become popular. this is because 'Q' promotes more mainstream artists and would not link with indie music or attract my target audience.

My chosen institution is NME. I found it to be the most suitable one for the creation of my magazine. This is because its advertises and focuses more on my chosen genre of Indie,alternative and rock music. Also I have looked at some of the pages within their magazines like The front cover and these will help me create mine using a similar layout and limited colours and this will attract my target audience.

The publisher of NME was IPC media however It has changed to TIme Inc. Uk formed from Time Inc, the american company. Its a consumer magazine and digital publisher In the UK. I chose this as its very popular selling over 350 million copies each year therefore my magazine could become very successful within marketing and selling. An advantage of using NME magazine is  now only shown online therefore it creates a gap in the market for a music magazine that I am creating with the similar genre advertising and introducing upcoming singer and bands.

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